Open outlet in Souq Waqif.
Est. 1965 • Doha,
Qatar
Discover a World of
Premium
Flavor
FIRDOUSE is a heritage-rich brand trusted by generations for premium-quality nuts, sweets, dry fruits, and specialty products. Experience the authentic taste of tradition.
About Us
A Heritage Brand Delivering Premium Nuts & Sweets Since 1965
FIRDOUSE Sweets and Nuts, established in 1965 in Doha, Qatar, is a heritage-rich brand with over five decades of expertise in the wholesale and retail of premium-quality nuts, sweets, and dry fruits. As part of the Gulf Trade Centre Group, our company proudly holds 30–35% of the market share in Qatar’s nuts and sweets sector.
Renowned for our commitment to quality, authenticity, and customer satisfaction, FIRDOUSE has earned the trust of generations of customers. Our flagship retail outlet, located in the iconic Souq Waqif, serves both local and international clients, while our wholesale division supplies leading hypermarkets including Lulu Hypermarket, Al Meera, Qatar Duty Free, Safari Hypermarket, Saudi Hypermarket, and Dana Hypermarket.
With a fully equipped in-house roastery and packaging facility, we maintain full control over freshness, hygiene, and product presentation, ensuring every product meets the highest standards of taste and quality.
1965
Established in Doha, Qatar
30–35%
Market Share in Qatar
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Explore our Key Products
Our Facilities
State-of-the-Art
State-of-the-Art
Production Unit
Situated in the heart of Doha's Industrial Area, our advanced roastery combines traditional craftsmanship with modern hygiene standards. Every batch is processed with precision to ensure the distinctive Firdouse taste.
5 Tons
Daily Capacity100%
Quality Control
Street No. 1, Sanayya, Zone 57,
Building No: 62, Doha, Qatar.
Building No: 62, Doha, Qatar.
Quality Assurance & Certification
Committed to the highest standards of food safety and quality management, our certifications reflect our dedication to excellence.
HACCP Certified
ISO:22000:2018
ISO 9001:2015
Our Clients
Trusted by over 300+ clients
We bring solutions to make life easier for our customers.
Our Favorites
Exclusive Products
Our Heritage
A Legacy of Authenticity
From a humble beginning in Souq Waqif to a leading name in Qatar.
Firdouse has been synonymous with quality and tradition for over 50 years. Our journey reflects the growth of Qatar itself, evolving from a local trader to a major supplier for the nation's top retailers. We take pride in our roots and our commitment to excellence.
1965
1980
Expanded into wholesale operations.
1990
Established partnerships with major hypermarkets.
2000
Launched inhouse Roastery & Packaging Unit.
2010
Expand the Operation in Doha, Qatar.
PRESENT
Trusted supplier to top retail chains like Lulu, Al Meera, Safari etc.
Fresh from the Roastery
New Arrivals
Our Brands
Trusted by Quality, Loved by All.
Firdouse brings you a curated selection of premium brands that share our commitment to excellence. From traditional roasts to modern snacks, we partner with the best.
